Each engagement is a different depth of the same discipline. They share one rule: strategy comes first, and nothing gets built on a foundation we haven't examined.
Clarity, Identity, Web Sprint and Architect are not four separate products. They are four depths of a single, proprietary system for building brands that hold — and it runs in one order, always. It works the same whether you sell to New York, London or Dubai, because strategy is a discipline, not a location. Everything begins with Clarity.
This is where every engagement begins. Over roughly two weeks, we examine what your brand currently communicates against what it needs to. We map your competitive landscape, locate the positioning gap, and define the messaging that closes it. Nothing is designed in this phase — and that is the point. You leave with a document that tells you precisely what is wrong and what to do about it.
Everything in Clarity, and then the design. Because the strategy is settled first, the visual work has somewhere to stand. A logo suite, a colour system, typography, a full set of brand guidelines, social assets, and every source file handed over cleanly. This is the engagement for a business ready to commit fully to a new foundation.
A focused website build, grounded in your brand strategy. Mobile-first, fast, search-ready, with copy written directly from your positioning work. We build on WordPress so you own and control everything afterward. This engagement requires an identity already in place — ours or one we have reviewed and approved.
E-commerce functionality can be added where required. We'll scope it with you.
A monthly retainer for founders who want NICDI on call. Each month brings a strategy session, one strategic deliverable of your choosing, and unlimited advisory — any brand question, answered with consideration, within a day. Available only once we have built the foundation together through Clarity or Identity.
No — and it's the one place we hold firm. Every engagement begins with Clarity because design built on an unexamined foundation fails; we've watched it happen too many times. If you've already done rigorous strategy elsewhere, we'll review it, and if it holds, we build on it. But we won't design in the dark, even when asked to.
We don't publish fixed prices, because we don't sell fixed products. What a professional services firm in London needs is not what an e-commerce brand in Dubai needs. After a short conversation, we send a proposal specific to your situation — scope, timeline, and investment, all in your currency.
We invoice through Razorpay or accept international wire transfer. Terms are agreed in writing before any work begins.