Est. 2007 · Working worldwide
That a brand is architecture, not decoration. That what holds it up matters more than what it looks like. We have been proving it since 2007.
NICDI is the practice of NIC Dezignerz Inc, established in 2007. We work with businesses across North America, the United Kingdom, Europe, the United Arab Emirates, Australia and Singapore.
The work speaks for itself and always has. Distance has never been the obstacle people assume it is. Clear thinking translates in every market and every currency.
Strategy, then identity, then expression. Done in that order, the work holds for years. Done in any other order, it needs redoing within one.
The brand that wins is rarely the most creative. It is the one a stranger understands in ten seconds. We optimise for being understood.
Three active projects, maximum. We would rather do a handful of engagements properly than a hundred at a surface no one remembers.
If we think you're about to spend money on the wrong thing, we say so. Including when the wrong thing is hiring us.
When you engage NICDI, the strategic thinking comes from the principal directly — not handed down to a junior team while a manager relays updates. A vetted, specialist network handles execution under close direction, which is how a focused practice delivers the range of a larger firm without the dilution.
It means your brand is thought about by someone who has done this for nineteen years, and built by people chosen specifically for your project. You get senior judgment and specialist craft, without the overhead of either.
NICDI is led by Narendira Kumaar RR — a self-taught business builder practicing since 2007, known for reading a complex business and finding the bottleneck, the crack, or the future problem before it surfaces. His forthcoming book, The FOREVER Brand, sets out the framework beneath the practice: the nine PowerCores of a Magnetic Brand.