Everything in Clarity, and then the visual system that grows from it. Because the strategy is settled first, the design has somewhere solid to stand.
Identity is our most complete single engagement. It begins with the full Clarity strategy work, and then builds the visual system on top of it — a logo suite, a colour system, typography, patterns, and a comprehensive brand standards manual.
Every visual decision traces back to the strategy. That is why the work holds. A colour is not chosen because it looks good; it is chosen because it does a specific job the positioning requires. The result is a brand that is coherent from the idea all the way to the execution.
You leave with everything you need to present your business consistently, and every source file, so you are never dependent on us to use your own brand.
Every version of your mark you'll ever need — for every context, format, and background, delivered in all required file types.
A full visual language: colours with exact specifications, and a type system with a defined hierarchy for every use.
A 35–40 page document that shows anyone — a printer, a developer, a new hire — exactly how your brand works.
All of it, in Figma, organised and named. You own your brand completely and can hand it to anyone.
Questionnaire, portal access, and kickoff — the Clarity phase begins.
The complete Clarity engagement: positioning, audience, and messaging.
Logo concepts, refinement, and the full visual system built from the strategy.
Structured review at defined points — concept, then refinement — not at every step.
The complete system, the manual, and all source files, walked through and handed over.
The Clarity engagement, which is included. Identity cannot be built on an unexamined strategy — so the strategy is always part of it.
You're ready to commit fully to a brand that reflects the business you've actually built, and you want it done properly, once.